Read the New York Times article about Helvetica in the subway:
This is the movie about Helvetica called, strangely, Helvetica, why it's such a cool font and how it came about. It's available to view on demand on your computer. I love the bit where the designer tears apart advertising style of the 50's and 60's. "Any questions?"
Arial is the version of Helvetica that Microsoft includes with Windows slightly changed to make it "more readable on computer screens" supposedly. More likely it's an almost identical rip of Helvetica but is cheaper for them to include wrt license fees.
ClearView is the new font (intended for highways and the AT&T logo) that provides for fast recognition by designing each character that emphasized negative space and size differences between short and tall letters, in order to improve legibility. It's also intended to be used in upper and lower case, rather than all upper case that signs typically use, also to improve legibility.
Everyone should use ClearView - I have a free rip-off version of it called RoadGeek that I would gladly punt if the price of the commercial version came down from its current 800 bucks. I guess I'm in my small way encouraging free font-alike vendors, so, ah, sorry. I love ClearView!!
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